Oral-B

Oral-B iO Series 9

Oral-B's premium smart toothbrush with AI-powered 3D teeth tracking, magnetic drive system, interactive color display, and 7 cleaning modes.

88
GreatSmartScore

Based on 534 reviews

$249 — $349

Price range

82%

Verified buyers

AI

AI Review Summary

Synthesized from all verified reviews

What People Love

  • AI tracking ensures you brush every surface — dentist noticed improvement
  • Magnetic drive is whisper-quiet compared to old Oral-Bs
  • Premium feel and build quality
  • Interactive display is surprisingly useful

What People Hate

  • Replacement brush heads are very expensive ($8-10 each)
  • Proprietary charging case — only charges with included case
  • App can be pushy with notifications and gamification

Best For

  • People with poor brushing habits who need coaching
  • Tech enthusiasts who enjoy smart features
  • Those willing to invest in dental health

Not For

  • Budget-conscious buyers (high ongoing costs)
  • People who want simple toothbrush functionality
  • Those who don't want app connectivity

Best For

  • People with poor brushing habits who need coaching
  • Tech enthusiasts who enjoy smart features
  • Those willing to invest in dental health

Not Ideal For

  • !Budget-conscious buyers (high ongoing costs)
  • !People who want simple toothbrush functionality
  • !Those who don't want app connectivity

Video Reviews

Watch in-depth reviews and comparisons of the Oral-B iO Series 9

Oral-B iO Series 9 Review — Is AI Toothbrushing Worth It?

Oral-B iO Series 9 vs Sonicare DiamondClean — Ultimate Showdown

Oral-B iO Series 9 — Dentist's Honest Review

Key Facts

AI-powered 3D tooth tracking
Magnetic drive system (vs traditional oscillating)
7 cleaning modes
Interactive OLED display on handle

Review Distribution

5
278
4
148
3
62
2
30
1
16

Recurring Issues

Common problems reported by multiple verified buyers

Brush Head Costs

89 mentions

Proprietary iO brush heads cost $8-10 each and need replacing every 3 months. That's $32-40/year per person — a common complaint.

Battery Degradation

43 mentions

After 12-18 months, some users report battery life dropping from 14 days to 7-8 days per charge.

Verified Reviews

3 shown

My dentist literally asked what changed

Verified
By Rebecca M.Owned 6 monthsbeginner user2025-11-15

Pros

  • +AI tracking found areas I consistently missed
  • +Teeth feel cleaner than ever
  • +Build quality is premium

Cons

  • -Brush heads are scandalously expensive
  • -App sends too many notifications

Six months with this toothbrush and my dental checkup went from 'you need to floss more and brush longer' to 'whatever you're doing, keep doing it.' The AI tracking showed me I was consistently missing my upper right molars. Once I saw the data, I consciously fixed it. The magnetic motor is noticeably quieter than my old Oral-B Pro. The brush heads at $9 each are criminal though — that's the real cost of ownership. But my gums have never been healthier, so I'm paying the tax.

Reliability: 5/5Ease of Use: 4/5Value: 4/5
289 found helpful
AI trackingdental improvementgum healthbrush head costquiet motor

Overengineered for a toothbrush

Verified
By Tom G.Owned 3 monthsintermediate user2026-01-28

Pros

  • +Cleans well
  • +The display is cool, I guess

Cons

  • -Don't need an app for brushing teeth
  • -Replacement heads are a racket
  • -Charging case is proprietary nonsense

I'm all for tech innovation but this feels like solving a problem that doesn't exist. The toothbrush cleans well — no argument there. But do I need AI tracking? An OLED display on my toothbrush? An app with achievements and streaks? The answer is no. I brush twice a day for two minutes. That hasn't changed. What has changed is that I now spend $40/year on proprietary brush heads instead of $15 on generic ones. The cleaning quality is good but no better than my old Oral-B Pro 1000 at $30.

Reliability: 4/5Ease of Use: 3/5Value: 2/5
234 found helpful
overengineeredunnecessary featuresbrush head costsimplicityapp fatigue

Converted a Sonicare loyalist

Verified
By Linda S.Owned 4 monthsexpert user2026-02-18

Pros

  • +Better clean than my Sonicare
  • +Pressure sensor protects gums
  • +Interactive display shows timer and mode

Cons

  • -Travel case is bulky
  • -Wish it had USB-C charging

I used Sonicare for 15 years before trying the iO Series 9. The difference is noticeable — my teeth feel cleaner after each brush, and the round brush head wraps around each tooth more effectively than Sonicare's elongated head. The pressure sensor saved my gums; I was apparently brushing way too hard, and the red warning light trained me to lighten up. After 4 months, my gum recession has stabilized according to my dentist. The display showing remaining time and cleaning mode is genuinely useful. Sonicare, I'm sorry — this is better.

Reliability: 5/5Ease of Use: 5/5Value: 4/5
178 found helpful
Sonicare comparisonpressure sensorgum healthround brush headclean quality

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